About This Project

Background:

Sundance Balloons is the Canada’s largest hot air balloon company. Since 1984, they’ve provided unforgettable experiences for their guests soaring 2000 feet in the sky. They experimented with online video before but weren’t happy with the results. They wanted to create a new promotional video that would capture the essence and excitement of the hot air balloon experience.

Idea:

Through the power of storytelling, we reimagined the hot air balloon experience and gave viewers the opportunity to share in the breathtaking experience. Our goal was to create a video that captures the exhilaration and beauty of the majestic experience. Up, up and away!