Coca-Cola has no doubt become one of the most recognized international brands. Coke launched an initiative called The Open Happiness Project: a global marketing campaign aimed at spreading happiness.
Genuine happiness is often associated with giving. To capture this concept, we focused our campaign around the simple yet powerful idea of sharing. In staying true to Coca-Cola’s brand, we made sure to showcase diversity and present a compelling message: we are all connected and happiness is best experienced when shared with others.