About This Project

Background:

Coca-Cola has no doubt become one of the most recognized international brands. Coke launched an initiative called The Open Happiness Project: a global marketing campaign aimed at spreading happiness.

Idea:

Genuine happiness is often associated with giving. To capture this concept, we focused our campaign around the simple yet powerful idea of sharing. In staying true to Coca-Cola’s brand, we made sure to showcase diversity and present a compelling message: we are all connected and happiness is best experienced when shared with others.